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Data analysis is the key to your performance
Implementing a digital marketing strategy is great, but it’s useless without performance analysis! Data analysis must be at the heart of your strategic thinking.
Data is becoming critical from all angles and must be at the heart of your strategy. Used to analyze your audience, analyze your results or analyze your competitors. It is the key to your performance and we know it. To improve your performance, we define together metrics related to your growth. First, collect and interpret the data appropriately. Our experts conduct an analytical review of your data to develop a strategy that works for your business.
Analyzing the results of the strategy is critical. Are the activities related to your ambitions effective? How can they be improved? To do this, our team sets up and develops a range of tools, such as Tag Manager, installs and configures Google Analytics, and defines growth metrics for your business. These tools can also track results by highlighting key data. We then analyze your results, present them in the form of customized and dynamic dashboards, and activate levers to further optimize your KPIs.
HALF OF YOUR ADVERTISING BUDGET IS POORLY INVESTED. THE PROBLEM IS THAT YOU DON’T KNOW WHICH HALF.
By properly analyzing and cross-referencing your data, we can provide a relevant analysis of the strengths and weaknesses of your marketing tools. Our certified consultants analyze your paid campaigns, your SEO, your analytics setup, your user experience, your website and content performance, and much more…
Measure and optimize your digital marketing campaigns with GOOGLE ANALYTICS. Many marketers underestimate Google Analytics, which analyzes data generated by traffic on your website. It is based on a technology that tracks visitor behavior. We set up the reports you need to track the performance of your digital campaigns.